EVENTS OUTSIDE OF THE BOX

Discotheque is a Cleveland‑based event company dedicated to crafting one‑of‑a‑kind experiences for their audience. For one of their first major events—a drag show featuring LaLa Ri from RuPaul’s Drag Race at Music Box Supper Club on September 3, 2021—we teamed up to build a bold visual identity and launch their marketing presence.

From the start, the goal was to create a brand that could flex and evolve with every event they dreamed up. Together, we shaped a logo system that acts like a chameleon—adaptable across posters, social media, merch, and future campaigns—while still staying true to Discotheque’s mission and personality. It was a collaborative, high‑energy process that set the tone for their brand and helped bring their first event to life.