The story behind the design...
I’m lucky to have an amazing referral network, which is how I ended up working with Katie at CLVD Hair Studio in Avon, Ohio. And seriously — if you’re in the Cleveland area and need your hair done, go see her. She’s incredible. You can find her on Instagram at @hairbykatiekim.
This project was a blast from start to finish. I’m a huge fan of the Cleveland Guardian statues, so getting to weave that iconic imagery into a brand was an instant win. Katie came in with a clear vision, and I loved taking her ideas and shaping them into something polished, intentional, and uniquely hers.
I designed a Guardian illustration that works both within the logo and as a standalone mark, then expanded the system with a set of icons she can use across marketing materials, business cards, and social media. The result is a bold, modern identity with a nod to Cleveland’s history — the perfect match for a stylist who brings her own artistry to everything she does.
Horizontal Logo Versions
Vertical Logo Versions
Icons for Social Media
FIRST ROUND: LOGO VARIATIONS