Discover Estate Sales: Brand Idenity
Hello! Happy New Year! I am so so so hopeful that 2021 will be better for us all. I have been trying to be busy, working on various projects. My goal for myself this year is to post here on my blog at least every Friday. That is one of my new year goals for myself and I am going to try and stick to it.
I wanted to share this project I have been working on and off on, and actually am really excited for it. Discover Estate Sales is a website that shares where estate sales may be, I believe by location. While the website itself is still under construction, I have been working on the logo and brand identity for it. Here are some of the logo concepts, to refinements, and then fleshing out the brand identity for it. My goal was to keep true to a vintage style, but add a modern twist to the estate sale vibe.
Logo 1st Drafts
These 6 options I sent over for consideration as a 1st round draft.
Once I received word that they had chosen one of my logos, I went into refining and fleshing out the brand identity. This included per the client: visuals, color, and slight changes to the original logo they had chosen. The following pages are the brand guidelines sent over to the client.
The brand identity is still potentially subject to change, but I have been having so much fun with it, I wanted to share the progress. When everything is complete, and the website is up, I will post another blog with all of that information so you all can check it out.
Happy Friday, and as I have committed to myself I will be posting a blog every Friday this year so until then!
As always, if you need graphic design work, or know someone who does I always appreciate any referral I receive. Take care!
