Hott Tarts Logo Design
Hott Tarts is a Cleveland OH home made pop tart business I created a logo for. The inspiration from my awesome client is the 90’s, and it shows. It brought me back to my slap bracelet, SNES, and capri sun days.
Happy Monday! I wanted to share with you all this fun project I just completed. Hott Tarts is a Cleveland based and owned pop tart company started by my awesome client Michelle. She wanted a 90’s inspired logo, and really wanted the feel of 90’s pushed to the max. I grew up in the 90’s, but I really had to do some visual research, and play lots of 90’s music while getting this feeling right.
Final Logo v1.0
Variations
Pattern Variation 1
Triangle Variation with texture in circle.
Logo v2.0
Overall, I sent over quite a few logo concepts, and these two made the cut to be final logo. The concept behind this one was Neon lit signs were all the rage in the 90’s, so that is where this logo’s idea originated from.
V 2.0
v 2.0 Black
Patterns
Pattern mixed with logo.
Pop Tart Pattern
90’s inspired pattern.
Overall, this project was a TON of fun, and brought me back to my 90’s kid life of slap bracelets, SNES games and Capri Suns all day, every day. Please check out Hott Tart’s and their…
instagram here: @hott.tarts
Website: www.hotttarts.com
Thank you for reading, and as always if you need any graphic design, branding, or illustration help please reach out to me! I would love to help you and your business grow. I have had a BLAST working with other entrepreneurs in Cleveland and beyond, and would love to work with you as well. Drop be a email, and let’s get it started!
Cheers to a good week!
-Derek
Cornerstone Design & Renovation Branding
I recently completed business card and branding design for Cornerstone Design & Renovation, located in Cleveland Ohio. Cornerstone Design & Renovation is a home consulting business that helps its clients plan for a home renovation. Here, I am talking about the design process I went through to help out their business.
Happy Wednesday! I just completed a business card design, and branding project for Cornerstone Design & Renovation. One of my dear friends, Matt is the owner and starting his own home renovation consulting business. I was happy to help him with the design of his identity.
Final Design
Matt was able to send me some inspiration to pull from, a beautiful stained glass window and some colors on a mailbox. These colors laid the foundation for some of the concepts.
Draft Prototypes
Options are nice, right? When I sent over the prototypes, I wanted to include a variety of options for Matt to choose from. I played with stone textures in the backgrounds, faint but they add a bit of depth and dimension to the design. I also wanted to apply a real world look for how they would look produced, rather than flat graphics so I utilized a good mock up for that.
Early visuals and branding.
Logo
Logo Design
It is important to develop a brand, and a brand can develop over time. I wanted to create a simple logo for Cornerstone Design & Renovation that is clean, clear and easily changeable in typography and color.
Branding
This is some early branding concepts I sent over, and visual research. Ultimately we went with the more graphical corner shown below, which works really well in the design.
If you are in the Cleveland area and are thinking of doing some home renovations please reach out to Cornerstone Design & Renovations for help.
Cornerstone Design & Renovation
216-965-5549
MatthewKatz6531@gmail.com
Hope you all are having a fantastic week!
-Derek
