Hott Tarts Logo Design

Happy Monday! I wanted to share with you all this fun project I just completed. Hott Tarts is a Cleveland based and owned pop tart company started by my awesome client Michelle. She wanted a 90’s inspired logo, and really wanted the feel of 90’s pushed to the max. I grew up in the 90’s, but I really had to do some visual research, and play lots of 90’s music while getting this feeling right.

Final Logo v1.0

Variations

Pattern Variation 1

Triangle Variation with texture in circle.

Logo v2.0

Overall, I sent over quite a few logo concepts, and these two made the cut to be final logo. The concept behind this one was Neon lit signs were all the rage in the 90’s, so that is where this logo’s idea originated from.

V 2.0

v 2.0 Black

Patterns

Pattern mixed with logo.

Pop Tart Pattern

90’s inspired pattern.

Overall, this project was a TON of fun, and brought me back to my 90’s kid life of slap bracelets, SNES games and Capri Suns all day, every day. Please check out Hott Tart’s and their…

instagram here: @hott.tarts

Website: www.hotttarts.com

Thank you for reading, and as always if you need any graphic design, branding, or illustration help please reach out to me! I would love to help you and your business grow. I have had a BLAST working with other entrepreneurs in Cleveland and beyond, and would love to work with you as well. Drop be a email, and let’s get it started!

Cheers to a good week!

-Derek